To remain at the top of his game, health and wellness is a priority for Michael B. Jordan.

He is venturing into the health food space and is the co-founder of MOSS, a beverage that mixes sea moss with organic juices, botanical extracts, and herbs. Jordan has been developing the drink (after getting tired of mixing his carefully-calibrated sea moss smoothies) for almost four years while also establishing its footprint as a platform to support causes he cares about.

The 36-year-old launched the brand in partnership with his investment firm Outlier Society Ventures and health food supplier Dr. SMood.

“Health and wellness are top priorities. If we don’t feel good, we can’t show up as our best, for ourselves or for each other,” Jordan shared with AFROTECH in a statement via email.

“My goal with MOSS, and generally with doing businesses in the space, is to bring healthy living to more people, and to make it easy and enjoyable to put wellness first.”

Moss is debuting its product in three flavors — Pure, Pomegranate and Mango Ginger — which will be available nationwide. The drinks blend organic juices, botanical extracts, and herbs and feature ingredients including sea moss, ashwagandha, and ginseng.

The brand describes the pure flavor as “sea moss you can drink — in its purest form,” adding that it’s infused with “sweet lime for a subtle citrus taste.” MOSS also utilizes reverse “osmosis water” to ensure pure, long-lasting hydration.

Jordan’s MOSS drinks can found online at MossWorld.com, Amazon and leading health food retailers including Sprouts, Erewhon, Bristol Farms, Lassen’s, Fresh Thyme, Central Market, 1Hotels, Dr Smood, Community Goods, Mustard Seed Market, and Isle of Us.

Which flavor are you trying first? I’m trying Mango Ginger.