Millennials dominate the current world, and others simply exist in it. Every food and beverage manufacturer is striving to understand the preferences and behaviors of millennials when it comes to eating, shopping, choosing, and spending. However, it’s important to note that millennials are not driven by a single factor. They are a captivating, influential, and sometimes perplexing group whose purchasing decisions are influenced by more than just their bank balance. To uncover what influences millennials’ choices in alcoholic beverages, we embarked on a journey.
For millennials, genuineness and experience carry significant weight. Furthermore, convenience is held in high regard, as a fair number of millennials are not confident in their ability to prepare their own cocktails at home. This is why pre-made cocktail options and mixology lessons in bars, where they can acquire the skills to formulate their own cocktails, are enticing to them.
Millennials take pleasure in the theatrical aspect of cocktail-making, which aligns with their fondness for experiential scenarios. While the choice of cocktails and other alcoholic drinks ultimately hinges on personal taste, there are ageless classic cocktails that persist in being popular in bars globally. The Margarita, recognized as the most commonly ordered cocktail around the world, has retained its position as one of America’s most favoured cocktails for years.
Due to the current weather circumstances in Alabama, I am presently housebound. Instead of venturing out for drinks or welcoming my friends over, I have assumed the challenge of crafting my own margaritas and catching up on movies on Tubi.
Ingredients
- 2 ounces blanco tequila
- 1/2 ounce orange liqueur
- 1 ounce lime juice, freshly squeezed
- 1/2 ounce agave syrup
- Garnish: lime wheel
- Garnish: kosher salt (optional)
Instructions
- Add tequila, orange liqueur, lime juice and agave syrup to a cocktail shaker filled with ice, and shake until well-chilled.
- Strain into a rocks glass over fresh ice.
- Garnish with a lime wheel and kosher salt rim (optional).
